Sleep tourism in the UK: What is it and why is it booming?

It can be so easy to fall behind on your sleep with the hustle and bustle of everyday life getting in the way.

Sometimes life throws many curve balls, and you may have even slipped out of your nighttime routine which stops you from having the best sleep possible.

Having a lack of sleep can affect your body in many ways, from your energy levels to your mental health.

But it’s not all doom and gloom for those craving a peaceful night, as a new upmarket travelling trend specialising in sleep could be just what you need.

It can be difficult to sleep when you have a lot going on in your life and you can’t switch your mind off (Image: Getty)

Forget going on holiday to scorching temperatures and sandy beaches, it’s all about sleep tourism.

What is sleep tourism and why is it booming?

Sleep tourism is now the latest luxury getaway, with hotels and staycation destinations offering services to give you a holiday of sleep like no other.

For example, London’s Zedwell hotel was one of the first places to put sleep at the centre of its services, offering visitors “cocoons” (also known as rooms) to relax and unwind with calming scents, “specially curated playlists” and “carefully considered lighting and temperature.”

Travel expert, Aurel Gross, recently explained to Metro.co.uk: “I’ve seen a shift in my clients towards wellness and relaxation-focused travel, away from party holidays in Ibiza, for example.

“There are now many hotels offering services to help guests seek a better night’s sleep: pillow and mattress menus, options to choose the quality of the sheets, and bespoke scents that induce sleep.

“Hotels are also providing well-being supplements for guests, providing sleep-inducing meditations and breath work classes, to help guests fall asleep faster and stay asleep for longer.

“Some hotels are introducing technologies that help how the guest wakes up. For example, blinds that automatically open at your chosen time to allow you to wake up to natural light or sounds such as white noise, rain or birds.”

Meanwhile, The Guardian said: “Now, expensive resorts around the world are offering upmarket sleep retreats where you fork out thousands of dollars to “master everything there is to know about the art of sleep”.

For those still wanting to travel outside of the UK, Puente Romano, a resort on Spain’s Costa Del Sol, allows guests who stay in their exclusive Villa La Pereza to have access to consultations from a professional sleep coach, while also sleeping on a “sleep system,” reports Metro.co.uk.

Manchester United star Cristiano Ronaldo is rumoured to own the special “bed-like-furniture” costing around £33,000.

Have you found any sleep tourism hotspots to visit this year?