SEPHORA has announced its second store opening in Westfield Stratford on November 15 – with free gifts for the first 300 people through the door. 

The international chain opened its first UK branch in Westfield White City in March, attended by 5,000 people. 

SEPHORA UK CEO Sarah Boyd said: “We are so grateful for the welcome we have received from our fans in the UK. Their response to our White City opening blew us away and far exceeded our expectations.

“We hope the community in Stratford love the store as much as those in West London and look forward to a day of treats and surprises at our opening.”

The Stratford branch announcement welcomes with it a host of new and exclusive brand, including Naked Sundays and Adwoa Beauty among others to its already very extensive stock. 

The second venue will focus on the “iconic” black and white stripes the brand is recognised for.

Ilford Recorder: A sneak peek at the interior for the new storeA sneak peek at the interior for the new store (Image: Sephora UK, Westfield Stratford)

Shoppers will get the full, “unique SEPHORA experience” in an “ultra modern” interior with ambient lighting, textured finishes and greenery.

The store offers 125 brands of viral and popular brands, ranging from makeup to haircare and wellness products. 

The new store will offer shoppers a beauty hub, benefit brow bar, SEPHORA lip bar, and personalised fragrance engraving. 

A spokesperson for SEPHORA said: “The grand beauty hub will take a premium position in Stratford and offer a range of unique beauty services and treatments performed by in-house experts.

Ilford Recorder: The Grand Beauty Hub The Grand Beauty Hub (Image: Sephora UK, Westfield Stratford)

“The Beauty Hub in Stratford will boast a luxe open plan design – an accessible update to the original 360 circular shape that will allow more space for services.”

Those planning their visit on opening day are in for the chance to win “deluxe” gift bags, giveaways and more. 

A SEPHORA spokesperson said: “SEPHORA will be gifting the first 300 customers on opening day a deluxe gift bag. There will be more giveaways and entertainment from local East London talent to look forward to.

“Other treats on offer across opening day include pro sessions from mega brands and meet and greets with iconic beauty powerhouses and founders.

“Celebrity makeup artist and founder Natasha Denona will be offering a limited number of winners on social media a professional consultation and express application”.

Those wishing to avoid the rush can shop via the SEPHORA app, or can browse the SEPHORA website.


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