Royal British Legion launch recyclable Remembrance poppies

The Royal British Legion’s Poppy Appeal 2023 is launching a new poppy, coming as the first redesign of the historic symbol in a generation.

The British public will be able to buy the plastic-free version from thousands of volunteers across the UK or from major supermarkets from Thursday.

They will also be able to purchase existing poppies with plastic, which can be recycled at Sainsbury’s supermarkets, as the charity looks to clear out its remaining stock.

Dame Joanna Lumley with a recyclable Remembrance poppy (Image: The Royal British Legion/PA Wire)

The annual campaign calls for the public to wear a poppy as a show of solidarity towards the armed forces community in the lead up to Remembrance Sunday, which falls on November 12 this year.

It also raises vital funds to support veterans, serving personnel and their families all year round.

Celebrities including actress Dame Joanna Lumley, singer and presenter Mica Paris MBE and broadcaster Gyles Brandreth will be showing their support for the new design, the British Royal Legion said.

The charity said it has been developing the plastic-free poppy for the past three years as part of its efforts to become more sustainable and reduce its use of single-use plastic.

The new flowers are made from 100% paper, produced from a blend of renewable fibres from responsible sources, which can be recycled in household collections.

The Royal British Legion said 50% of the paper also comes from the offcuts created during the production of paper coffee cups.

It is the first redesign of the poppies since the mid-1990s and the latest in a series of designs since it was first used to raise funds in 1921 following the First World War.

Andy Taylor-Whyte, director of the campaign, said: “We’re so proud that this year we have our new plastic-free poppy too, so that the public can wear this poignant symbol of remembrance with less impact on the environment.

“Since the first Poppy Appeal in 1921 to today, public donations have provided a lifeline for service people and their families, and last year, we helped more than 27,000 people in the armed forces community.

“As a veteran myself, I am grateful to the public for giving what they can to support the Royal British Legion Poppy Appeal this year.”

The charity worked alongside designers Matter and bespoke paper supplier James Cropper on the new design.

All funds raised will support serving personnel, veterans and their families in a range of ways, from help with the cost of living, mental wellbeing and housing, to support with recovery after trauma or illness.