Challenge London gets support from Royal Bank of Canada

LimeLight Sports Club has partnered with Royal Bank of Canada (RBC) ahead of this year’s Challenge London, with the aim of breaking down barriers to participation.

RBC will be hosting the RBC Community Challenge as part of the world’s biggest city centre triathlon, Challenge London, on August 6.

The RBC Community Challenge adds three additional elements to the Challenge London weekend aimed at breaking down barriers to participation and diversifying audiences.

These three additional challenges, which are being offered for free by RBC to bring new individuals to the sport, are:

•An RBC Community Cycling Challenge

•An RBC Community Open Water Swim

•An RBC Community Super Sprint Triathlon

The inspiration and support experienced at mass participation events can be a powerful trigger for lifestyle changes. RBC are encouraging community groups to come together and participate in shorter distance events – circa 25km/50km bike legs, 400m/1,500m swims or the Super Sprint Tri – to promote an introductory distance across Triathlon, Cycling and Swimming, as an avenue to the sport of Triathlon.

In addition to breaking down barriers to participation, the RBC Community Challenge will also support the community. In return for a free place, participants are encouraged to raise funds – either for Challenge London’s official charity partner, Great Ormond Street Hospital Children’s Charity, or a charity of choice.

Craig Dews, chief executive at LimeLight Sports Club, said: “At LimeLight Sports Club we are always exploring meaningful partnerships and opportunities to help diversify our events as well as break down barriers to participation. Thanks to the commitment from Royal Bank of Canada, so many new people will get the unique opportunity to experience one of the best triathlon events in the world, in the heart of London.”

Dave Thomas, chief executive of RBC Europe, added: “Promoting diversity and inclusion and supporting the communities where we operate are values dear to everyone at RBC.

“Joining with LimeLight Sports on the RBC Community Challenge represents an exciting opportunity to encourage people who may never have considered entering such an event, or thought it out of their reach, to take part in this great triathlon. They will experience the positive and transformational benefits of sport, all whilst encouraging fundraising for charity too. We can’t wait to see everyone in August.”

Challenge London is the world’s biggest city centre triathlon and is open to all abilities, as participants ride by Big Ben, the London Eye and Houses of Parliament, setting off from the ExCeL Centre in East London, the heart of the Docklands.

The triathlon, which used to be known as London Triathlon until the recent partnership with Challenge Family, consists of six distances and challenges, including Super Sprint, Sprint, Sprint Relay, Olympic, Olympic Relay and Middle.

To enter the RBC Community Challenge, please request further information at limelig.ht/RBCCommunitychallenge