High Performance named title sponsor of London Half & 10k

The 2024 London Half & 10k at the Queen Elizabeth Olympic Park will have High Performance, the renowned brand that has grown from the award-winning High Performance Podcast co-hosted by Jake Humhprey and Damian Hughes, as title sponsor.

The High Performance London Half & 10k at Queen Elizabeth Olympic Park returns for the fifth time, with the event first hosted in 2019 but cancelled in 2020 due to COVID.

The event will take place on Sunday March 3 and will feature a Half Marathon, 10k and a kids race. All event options will take runners past the incredible London 2012 Olympic venues and be on fully closed roads with official chip timing.

High Performance’s title sponsorship of the London Half & 10k at Queen Elizabeth Olympic Park is in celebration of the launch of the High Performance Foundation, aimed at supporting young people in developing essential skills and tools to thrive in today’s world.

The High Performance brand has grown from the High Performance Podcast hosted by Humphrey and Prof Hughes, turning the lived experiences of the planet’s high performers into life lessons. The business has an award-winning podcast, two best-selling books, corporate leadership and mentor days, a live tour and now the High Performance Foundation.

Matt Wood, co-founder of organisers RunThrough, said: “It is incredible to be announcing High Performance as title sponsor for the London Half & 10k at Queen Elizabeth Olympic Park. What Jake and Damian have built both with the High Performance Podcast and wider brand is incredible and to attract such a brand to be the title sponsor of one of our flagship events is very exciting having been a listener of the podcast since it started.”

Humphrey, founder of High Performance, added: “So many of the conversations that we have had on the High Performance Podcast highlight how important exercise is for our mental health and physical well-being, so we are delighted to be working with RunThrough – one of the best running communities in the country – to enable people to run together.

“Whether you are an experienced runner or this will be your first race, we would love you to take part. My kids are already excited about the children’s race.”

The High Performance London Half & 10k at the Queen Elizabeth Olympic Park is organised and operated by the UK’s biggest running events company, RunThrough, with a portfolio of 215 events that welcome over 200,000 runners every year across the United Kingdom.

Participants can register to take part in the High Performance London Half & 10k at Queen Elizabeth Olympic Park at londonhalf.com.